IZEA WORLDWIDE Influencer Marketing ( Oct. 2022 - March. 2024) / Influencer Marketing Strategist izea.com • IZEA is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. 15 years in business. • The company serves as a chacon for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyer and sellers. Leading brands and agencies partner wit IZEA to increase digital engagement, diversify brand voice, scale content production, and drive measurable return on investment.

Shanghai Pioneer Communications Co Ltd ( Mar. 2015 - Jul. 2022) / General Manager • Shanghai Pioneer Communications ("Pioneer") is headquartered in Shanghai, featuring a local team with significant social media and international branding background. Originating from provision of full suite of public relations services for luxury goods and fashion brands, Pioneer's services include social media services, influencer marketing, and public relations strategy, providing comprehensive and quality brand communication proposals for brand promotion to improve brand image, foster brand growth and sales conversion. • Brand Clients include Swarovski Elements, Clarks, Johnson&Johnson, Essior, Bausch+Lomb, Luxottica, Alcon, Piaget, ONLY;

Ermenegildo Zegna ( Feb. 2014 - Oct. 2015) / Brand Communications Manager • Oversees PR of three brands, Ermenegildo Zegna, Z Zegna and Zegna Sport. • PR strategy initiation and implementation, and yearly Communication calendar. • Succeed in completing yearly PR value KPI of 2014, which is 38 Million a year from ongoing PR, and 24 Million from digital campaign (A Rose Reborn ). • Responsible for handling press requires in terms of product/brand info and PR samples over China, supervising agency for local media requirements to ensure the best and the most efficient response to media all over China. • Responsible for press release and relative public collateral production and distribution under global guidelines. • Organizing PR events and activities, eg. Press Open House with runway, Press Announcement Event. • Maintain and develop celebrity and KOL relationship to increase brand exposure. • Liaise with media to build clear and consistent communication message to improve the image of the brand. • PR agency management - Review with media agency on regular basis based on the half-year communication calendar for competitive spending report & adjustment. • Social media - Support digital team in E-PR and social media to make sure brand message are communicated out in 360 degree approach among PR, CRM, and Digital. • Budget control - to control annual budget allocation and expense, which is over RMB 30 million a year.

Vivienne Westwood Shanghai Co. Ltd(April 2011 - December 2013) / Communications and Marketing Manager • Drafted and developed China Marketing Strategies from Scratch. • National and regional media relationship building and maintenance. • CRM database building and customer relationship maintenance. Also assist in broadening the consumer base via beneficial groups. • Monthly SKU analysis and marketing campaign targeting the seasonal products to meet the sales target. • Oversee seasonal print, dialogue, look book, OOH, mobile advertising campaigns and creative asset delivery. • Social media set up and management. • Budget management • Events’ organization: - Vivienne Westwood International Shoe exhibition & Flagship Store Grand Opening Coordinated the whole event process including The Exhibition hall’s designing and installation with creative team, Pre-promotion through media, onsite event management, event hostess, and post-event media clipping. Invitation of Twins as special guest to the launch-off event. The exhibit attracted over 10,000 visitors and aroused big sensation for the brand. Over 80 media from around the country were invited to the event. Around 1000 people gathered at Grand Gateway to view the grand opening of the exhibition - Vivienne Westwood was invited as Professor of the university and gave a speech at Donghua University on environment protection. - Vivienne Westwood Red Carpet Capsule collection Show in Beijing at British Embassy’s Residence

Richemont Goup Shanghai Co. Ltd (Jul. 2008 - Aug. 2010) Communications and Marketing Manager • Oversee Marketing of two projects belongs to the company KEE and Alfies by KEE • Assist General Manager to set up membership system from scratch • Events co-organization with Luxury and fashion brands of Richemont Group • Digital VIP and members communication system • Public Relations maintenance and Media events organization • Track ongoing program and performance analysis to maintain the brand awareness • Members Events’ organization Monthly.

1933 Creative and fashion Center (Aug. 2007 - Aug.2008) Communications Manager • Design and implement marketing strategies and action plans • Clients relationship maintenance • Brands Cooperation with designer and fashion brands • Planned and organized company-owned events as well as sponsored trade shows • Media strategy update and PR activities