WPP
（2022.04 - 至今, 1年11个月）
广告/公关/会展
Experience Director
工作地点：
上海-静安区
职责业绩：
(Established the Experience Team from scratch)
• Leading the Experience team to create integrated Marketing strategy planning across paid, owned, and earned media via online to offline activations for clients including LVMH, Unilever, Nike, Dyson, Yum, Yili, Heineken, Häagen-Dazs, Master Kong, Alibaba, IBM, OPPO, etc. The Louis Vuittonʼs Aranya takeover campaign maximized ROI with +129% sales orders.
• Developing new business opportunities for the agency from pitches to new models by harnessing consumer insight and market trends, possessing innovative perspectives, and delivering intriguing client-facing presentations. Won the agencyʼs first state-owned company client brand consulting business and played an essential role during the pitch.
• Growing agency portfolio through exclusive tool development and industry summit. Cases shortlisted for Cannes Lions and won the awards of WARC, MMA, IAI, m360, campaign, Digital Marketing Award, Tiger Roar, etc.

Shanghai Disney Resort
（2017.06 - 2021.12, 4年6个月）
中外合营(合资·合作)文化艺术业
Senior Creative Specialist
工作地点：
上海-浦东新区
职责业绩：
(Received two promotions within three years)
• Delivered outstanding end-to-end creative campaign strategy and execution for branding, social, events, PR, EC, CRM, and paid media purposes. The Post COVID Park Reopen campaign video series assets reached 1.7 billion unique views worldwide, and earned media reporting and reposts including ABC, NBC, BBC, CCTV, etc.
• Produced creative assets via scouting and managing production studios and obtained hands-on skills in treatment writing, filming, editing, photography, graphic design, sketches, etc. Duffyʼs new friend, LinaBellʼs debut campaign, led to the Duffy and Friends franchiseʼs phenomenal full-funnel success and formed a new cultural icon for the Greater China market.
• Collaborated with the company's internal partners as a category leader, including Marketing, Communications, ESG, Operations, Entertainment, Merchandise, and Food & Beverage. Also provided creative strategy and assets support for the senior leadership (VPs, CEO), especially the highly rated project, annual Town Hall.

LVMH Perfumes & Cosmetics
（2016.02 - 2017.01, 11个月）
外商独资·外企办事处日化
Management Trainee
工作地点：
上海-静安区
职责业绩：
(Marketing, Sales, Merchandise, and Training teamsʼ rotation)
• Built brand and product full-funnel marketing strategy, achieved +25% business goal of the year.
• Drove brand digital transformation and initiated brand's first live stream, reached EC goal within 1h.