Head of China Automotive Sales, reported to Head of Global Automotive Sales
中国区汽车销售主管,汇报于全球汽车销售主管
Sales 销售方面
Leveraged the technical advantages of the products to develop new customers in the EV industry.
Successfully secured the supply of SiC for Xiaomi Auto's self-developed motor controller and
cooperated with the customer to complete the pre-mass production tests. Since 2025, we have been
supplying SiC in batches for Xiaomi's high-end model SU7-Ultra
利用产品技术优势开拓电动汽车行业新客户。成功赢得为小米汽车自研电机控制器供应碳化硅(SiC)的订单,并配合客
户完成量产前测试。自 2025 年起,持续为小米高端车型 SU7-Ultra 批量供应 SiC
Collaborated with CATL to develop an integrated intelligent slide chassis platform and started mass
production in Q4 2024. In 2025, 12,000 sets supply are planned to be supplied
与宁德时代合作开发集成式智能滑板底盘平台,并于2024年第四季度开始量产。2025年计划供应12,000套
Supported European colleagues to develop projects for BMW and won the supply of SiC modules for
BMW's new generation electrification platform. In Q1 2025, we achieved a sales performance of 6
million euros per month in China
协助欧洲同事开拓宝马项目,赢得宝马新一代电气化平台SiC模块的供应权。2025年一季度,在中国地区已实现每月600
万欧元的销售业绩。
Focused on exploring the electrification opportunities for heavy trucks. Currently, we have established
partnerships with heavy truck manufacturers such as XCMG, FAW Jiefang, and Super Leopard, and are
developing motor controllers using SiC devices.
专注探索重型卡车的电气化机遇。目前已与徐工、一汽解放、速豹等重型卡车制造商建立合作关系,正使用 SiC 器件开
发电机控制器。
Since the company merger, we have integrated the automotive product resources of the two companies,
including the DCM and eMPack series. Currently, we have reached cooperation agreements with
domestic automotive OEMs such as SAIC IM, FAW Hongqi, Lotus, Xiaomi, Changan, and CATL. In 2024,
we achieved an annual sales performance of 68 million euros in the Chinese market.
公司合并后,整合了两家公司的汽车产品资源,包括 DCM 和 eMPack 系列。目前已与上汽智己、一汽红旗、莲花、小
米、长安、宁德时代等国内汽车整车制造商达成合作协议。2024年,在中国市场实现了6800万欧元的年销售业绩。
Marketing 市场方面
Collaborated with the German market team at headquarters to formulate short-term and medium-term
strategies for the automotive business in China, with the goal of locking in the localization objective of
"In China for China".
与德国总部市场团队合作,制定中国汽车业务的中短期战略,目标是实现 “立足中国,服务中国”的本土化。
Assisted the procurement department in conducting in-depth communication to understand the
technology and supply capabilities of domestic Si and SiC automotive-grade chips, screen potential local
core device suppliers, combine them with the localization objective, and achieve local procurement, so
as to rapidly enhance the market competitiveness of the products.
协助采购部门深入沟通,了解国内Si和 SiC 车规级芯片的技术与供应能力,筛选潜在的本土核心器件供应商,结合本土
化目标实现本土采购,快速提升产品市场竞争力。
Collected and organized information about the rapidly developing and highly competitive Chinese
electric vehicle market, communicate with the headquarters in a timely manner, and provide
suggestions for product research and development, so as to make the company's products more
suitable for local competition and improve their competitiveness.
收集整理中国快速发展且竞争激烈的电动汽车市场信息,及时与总部沟通,为产品研发提供建议,使公司产品更适应本
土竞争,提升竞争力。
Team Management 团队管理方面
Develop and expand the local distribution team, manage distributors according to products and regions.
Currently, there are 5 major cooperative distributors.
开拓并发展本土经销商团队,根据产品和区域管理经销商。目前有 5 家主要合作经销商
Lead the team to serve key domestic customers in terms of sales, pre-sales and after-sales technical
support, and handle business and technical matters in a timely manner.
带领团队在销售、售前售后技术支持等方面服务国内重点客户,及时处理商务和技术事务
Assist in handling the after-sales technical services for international customers in the Chinese region,
such as BMW, Volvo, Dana, etc.
协助处理宝马、沃尔沃、德纳等国际客户在中国区的售后技术服务
Formulate and manage the work tasks and objectives of the Chinese automotive business team.
制定并管理中国汽车业务团队的工作任务和目标

CN Sales Director of PE module line, reported to Senior Global Sales Director
电力电子模块产品线中国区销售总监,向全球高级销售总监汇报
Sales 销售方面
Secured the biggest deal valued at EUR 6.8 million in China solar business with single product
凭借单一产品在中国太阳能业务中拿下价值 680 万欧元的最大订单
Established a solid long-term strategic business relationship with the biggest solar inverter
manufacturer and realized the sales of customized power modules. Annual sales turnover is 8.5
million EURO from single customer
与最大的太阳能逆变器制造商建立稳固的长期战略业务关系,实现定制化功率模块的销售。来自单一客户的年销售
额达 850万欧元
Developed 6 key local key accounts and opened up the Chinese market for IGBT power modules
and some customized power modules
开发了6家本地重点客户,为IGBT功率模块和部分定制化功率模块打开了中国市场
Setting up the cooperation with the top Electric Vehicle makers, BYD, Great Wall and Geely,
unearthed the business opportunities in EV field, and sold 36k pcs customized power modules per
year with value of 1.7 million EURO
与比亚迪、长城、吉利等头部电动汽车制造商建立合作,挖掘电动汽车领域商机,每年销售3.6万个定制化功率模
块,价值170万欧元
Restored the customer relationship with one local key account in wind segment by eliminating the
quality dispute, reducing the losses about a half million EURO
消除质量纠纷,恢复与一家风电领域本地重点客户的合作关系,减少约 50 万欧元的损失
Formulated mid-term (2011-2015, 2016-2020) sales strategies, based on current market status
and aligned with the product development of German factory
根据当前市场状况并结合德国工厂的产品开发,制定中期(2011-2015 、2016-2020 年)销售策略
Marketing 市场方面
Promoted the Danfoss branding in Chinese semi-conductor industry by customer visit and
exhibition presenting
通过客户拜访和参展,提升丹佛斯在中国半导体行业的品牌知名度
Established the local distribution channel and approach; strengthen the cooperation with 5
local distributors
建立本地分销渠道和方式;加强与 5 家本地经销商的合作。
Introduced DSP P3 serial modules into Chinese market and created 9.8 million sales turnover in 2015
将 DSP P3 系列模块引入中国市场,2015年创造了980万欧元的销售额
Customized the global market strategy to the local market situation, based on in-depth understanding
of the local Chinese market. Opened the wide range of products in wind industry and in photovoltaic
(PV) segment; further developed the market for Electric Vehicle (EV), High Power Inverter (HPI) etc.
在深入了解中国本地市场的基础上,根据本地市场情况调整全球市场战略。开拓风电和光伏领域的广泛产品应用;进
一步拓展电动汽车(EV)、大功率逆变器(HPI)等市场
Developed the product structure from single style to various types to meet local demand in the
China market
丰富产品结构,从单一类型发展为多种类型,以满足中国市场的本地需求
Team Management 团队管理方面
Hired 2 technical leaders from the wind and solar industries respectively and built up the technical
support team for local business
分别从风电和太阳能行业聘请 2 名技术带头人,组建本地业务技术支持团队
Founded and managed China mainland sales and technical team of 8 employees
组建并管理中国大陆 8 人销售和技术团队
Set up targets and implementation plans and ensured the smooth work of China team
设定目标和实施计划,确保中国团队顺利运作
Established the customer-oriented culture to focus and highlight the customers and their needs
建立以客户为导向的企业文化,聚焦并重视客户及其需求

Key Account Manager (2009-2011) reported to Global Sales Director
大客户经理(2009 - 2011 年),向全球销售总监汇报
Established cooperation with key accounts such as Goldwind, DEC and Hafei windpower. Expanded
the range of cooperation from generator only to whole conversion system, with value of 3 million
EURO added
与金风科技、东方电气、哈飞风电等重点客户建立合作关系。合作范围从单一发电机扩展到整个转换系统,新增销售
300 万欧元
Successfully set up latest business with Xi’an Geoho Energy, Shanghai Wanyuan, Chongqing
HZ Windpower, and Tangshan Huahai Windpower for wind converter products
成功与西安高合能源、上海万源、重庆海装风电、唐山华海风电开展风电变流器产品业务合作
Successfully promoted the new high-tech 5MW Permanent Magnet Generator and Full Power Converter
to HZ Windpower, which finally earned Technology Innovation Awards in Wind industry China
成功向海装风电推广新型高科技 5 兆瓦永磁发电机和全功率变流器,该产品最终荣获中国风电行业技术创新奖
Led the technology transfer of Permanent Magnet Generator to Dongfang Electric, with a value of
more than 1 million EURO
主导永磁发电机向东方电气的技术转让项目,价值超过100万欧元
Sourcing Manager (2008-2009) report to Global Sourcing Manager
采购经理(2008 - 2009 年),向全球采购经理汇报
Assessed and integrated the supply chain in China, reduced the purchasing cost and stabilized the
supply of essential parts purchased from China
评估并整合中国供应链,降低采购成本,稳定从中国采购的关键零部件供应
Set up and led the supply chain team, developed the sourcing strategy for China aiming at cost
saving
组建并领导供应链团队,制定以节约成本为目标的中国采购战略
Visited and evaluated the biggest permanent magnet suppliers and confirmed long-term cooperation
with 2 best ones
走访并评估最大的永磁体供应商,确定与两家优质供应商的长期合作关系
By selecting of 3 reliable suppliers, stabilized the supply of key parts for manufacturing in Finland
通过筛选 3 家可靠供应商,稳定了芬兰制造所需关键零部件的供应

Director of Import & Export Department #3 report to GM
进出口三部经理,向总经理汇报
Managed the import and export sales activities as department manager
作为部门经理管理进出口销售业务
developed the mainland market for a Korean vacuum coating machine company as sole agent
作为独家代理商,为一家韩国真空镀膜机公司开拓中国大陆市场
imported about 5 million EUR sanitary products every year for KOHLER
每年代理进口约 500 万欧元的科勒卫浴产品
Managed the localization of STEINER’s binocular production, with sales reaching up to 2 million EURO
per year
负责德国视得乐(STEINER)双筒望远镜生产的本地化工作,年销售额达 200 万欧元

Sales Manager report to Department Director
销售经理,向部门主管汇报
Developed Japanese, American and Russian markets
开拓日本、美国和俄罗斯市场
Secured Si lenses business in Singapore, annual revenue reached 2 million EUR
赢得新加坡的硅透镜业务,年销售达 200 万欧元
Strengthened the business with Japanese Asia Optics, exporting about 10k pcs of riflescopes per
year; Consolidated the business with TASCO and doubled the sales to 2 million USD per year
加强与日本亚洲光学的业务合作,每年出口约1万支民用瞄准镜;巩固与TASCO 的业务关系,销售额翻倍至每年
200 万美元