www.leverstyle.com
• Crafted and executed comprehensive B2B marketing and branding strategies for a leading apparel supply chain solutions provider, enhancing visibility in the U.S., Europe, and APAC markets.
• Led the company to achieve a revenue milestone of US$150 million in 2020/2021, meeting strategic financial targets.
• Expanded the customer base by 15% through innovative lead generation campaigns, utilizing online advertising and PR initiatives, generating over 500 leads in 3 months.
• Managed high-profile client relationships with premium brands such as Hugo Boss, Fila, Bonobos, Coach, AllSaints, and Helly Hansen, ensuring top-tier service and engagement.
• Established Lever Style as a thought leader in the high-mix/low-volume digital retail space, recognized by Sourcing Journal for innovating the industry and serving a new generation of brands and retailers.
• Drove the integration of four strategic acquisitions, broadening the product range to include performance outerwear, sweaters, denim, and technical sportswear, aligning them with the company’s branding models.
• Pioneered advanced digital initiatives aimed at transforming Lever Style into the 'Uber of apparel sourcing,' through projects like crowdsourcing design and developing factory-brand match-making algorithms.