Led major events, including the UNIce x TikTok Influencers Program, hairstylist lifestyle event, charity initiative with E-Beauty, and WNBA partnership etc.
• Developed and managed brand hairstylist ambassador program, increasing event participation by 30% and monthly sales by 25%.
• Managed a 10-member in-house content team, producing over 50 short videos monthly for TikTok and Instagram Reels, boosting social media engagement by 20%.
• Built an in-house live streaming team, growing monthly sales from $25,000 to $80,000 within three months.

(Contract)
• Led Asian market development for Sean Wotherspoon, founder of Round Two.
• Established partnerships with FILA, Hypebeast, Innersect China 2023, and Dewu etc, increasing brand exposure and revenue.
• Managed social media for The RED account, developing content calendars and innovative campaigns.
• Managed global brand partnerships, focusing on new business models for creators in e-commerce.

Expanded the brand between the U.S. and China through e-commerce strategies, global exhibitions, and pop-up events with brands like LI-NING, Popmart,Revenge, Anti-Social Club, and Cactus Jack.
• Optimized channels and implemented strategy, increasing monthly GMV from $500,000 to $1.5 million/campaign, ROI from 0.7 to 2.3.
• Managed content strategies for brand ambassadors’ Douyin accounts, boosting marketing campaigns and increasing brand visibility.

Contributed to over 50% of total company sales, Specialized in live streaming, influencer marketing, and affiliate programs.
• Developed, managed, and secured partnerships with DEALMOON, driving $2 million in annual revenue and improving ROI from 1.9 to 2.5.
• Established an E-commerce Brand Ambassador Strategy, growing a high-quality content creator community from 0 to 200+, increasing engagement by 40% and monthly sales by 28%.