Consumer Electronics Unit
- Lead the execution of LG Consumer Electronics Unit ́s point of sales material (POSM)
execution in-store in line with company business strategies.
- Manage product positioning strategies and the implementation of efficient processes within
POS team.
- Lead a team of +19 to develop strategic consumer trade marketing program and identify the
best opportunities for optimization.
- Continuously keep abreast of industry changes to identify innovation, potential advantages
and/or new opportunities.
- Enrich brand customer experience thru semi Shop in Shop (SiS), product mix wall in store

/ Telefonica Regional Account (LATAM)
Dual Role: Mobile PM to support local business and Manage Telefonica HispAm LG account
- Successfully led quarterly global negotiations as relationship manager to key account Telefonica
HispAm + Brazil
- Successfully managed and tracked roadmap items in collaboration with various stakeholders,
increasing +15% HispAm ́s share in Telefonica ́s LG account.
- Oversaw product development from inception to implementation
- Integrated research, market analysis to introduce product improvements as well as the needs of
the mobile business into product plans

Mobile Business Unit
- Led market analysis efforts developing go-to-market strategies for new product introduction
initiatives.
- Drove content for regional and international trade shows (e.g. Mobile World Congress)
- Worked closely with key account teams and customers, including mobile carriers, retailers and
distributors in evaluation of opportunities for efficiencies
- Oversaw SKU NPI, performance, market dynamics, with focus on price strategy and
competitor analysis

Market Intelligence
- Collaborated with stakeholders across the company and provided analytical support for
business decisions.
- Participated in successful regional implementation of GTM module
- Analyzed and determined customer patterns to support product development initiatives

Market Intelligence
- Conducted consumer research focus on brand competitiveness
- Conducted data analysis (e.g. sell-in / sell-out, cost structure, etc)
- Collaborated closely with sales and product team for price positioning and competitor price
mapping