Head of all Lexus operations (managing sales, marketing, experience and aftersales operations directly, managing finance, HR,IT and other operations through Toyota divisions) reporting to the CEO.
• Creating main brand strategy, presenting it to CEO and negotiating it with Toyota Motor Europe.
• Achieved great increase in sales.
• Responsible for PnL. Although increasing marketing and salary expenses, achieved a very significant increase in PnL.
• Great automotive and lifestyle media relations. I have experience on TV programs and product launch presentations.
• Significant increase in brand awareness.
o Celebrity partnerships
o TV and OTT projects
o Targeted marketing activities
• Created and implementing network strategy (planned for 6 dealers and agreed with all candidates (currently investing))
• Created dealer operations (allocation, targets, bonus schemes, 3rd party application improvements)
• Improving Customer journey and CRM systems constantly.

• Retail Sales Strategy
• Dealer Network Management
• Managing 6 Regional Sales Managers

• Fleet Sales Strategy
• Fleet Pricing strategy
• Fleet Sales achievements :Increased fleet sales share in Toyota sales from 8% to 28% in 3 years.
• Used Car Strategy
• Fleet Marketing Events

• Successful micro dealer management, over-achieving all of KPI targets, leading Turkey in most.
• Increased region’s weight in country sales from %16 to %21.

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