Optimised customer journey mapping across digital touchpoints, resulting in improved conversion rates.
Orchestrated B2B partnership webinars that drove customer engagement and boosted the sales pipeline.
Streamlined CRM operations, ensuring 100% data accuracy and enhanced sales process efficiency.
Fostered long-term customer partnerships through proactive account management and value-driven communications, maintaining a 90% customer retention rate and generating new customer conversions.
Led team development initiatives, including administration, onboarding and training programs.

Increased product visibility by 30% through targeted SEO strategies and competitive analysis.
Boosted sales performance by 10% via data-driven digital marketing campaigns.
Enhanced operational efficiency by implementing advanced order tracking systems.
Expanded market presence through strategic stakeholder relationship building.
Managed end-to-end Amazon operations, including overseeing warehousing, inventory tracking, and cross-border logistics.

Managed Uniqlo China's official Weibo account (10M+ followers), driving brand awareness and web traffic.
Generated 1M+ new followers through strategic content campaigns and brand storytelling.
Executed high-impact campaigns including Sesame Street UT & Jay Chou collaborations.
Delivered measurable ROI through post-campaign performance analysis and strategic reporting.
Optimised cross-functional team performance across design, content, and media buying departments.
Supported brand storytelling through structured content journeys to drive customer retention and conversion, which directly contributed to a significant increase in sales.

Managed multi-platform content strategies for diverse client portfolios, ensuring consistent brand messaging.
Delivered compelling data-driven demonstrations of results to stakeholders, facilitating seamless business communication.
Applied customer feedback and performance metrics to iterate campaigns and content strategies, contributing to continuous optimisation.
Achieved 20M+ video views for children's program 'Toy House' in partnership with iQiyi Video.
Led cross-departmental collaboration for live filming, content creation, distribution, performance monitoring and data analysis.