Observe and apply policies and procedures, ensuring that all directives are observed in the
store.
• Oversee efficiency of every area of the store
• Ensure excellence in the sales ritual, supervising all customer service and assistance
activities
• Ensure impeccable aesthetics in the store (whether open or closed), organizing the store
product displays in collaboration with the Visual Department, and requesting any needed
technical maintenance.
• Recruit store staff and manage their integration into the team.
• Monitor the performance of each sales assistant and assess their contribution to store
revenues by, carry out year-end staff evaluations, implement and monitor staff training
programs to enhance product competency, customer service, sales technique, stock
management and ensure that all tasks are performed in an efficient and effective manner.