Management of key accounts: Hiraoka, Ripley and Conecta nationwide (retail channel and specialists).
• In charge of developing the business plan and the management of a sustained and profitable growth in the categories:
Laptops, Tablets, Smartphones, Audio & Wearables, etc.
• Responsible for the monthly and annual plan and strategy of the sell in and sell out target of the assigned accounts (30% ofthe total billing of Open market SD).
• Planning and negotiation of commercial drivers, budget and marketing coop. budget in order to be aligned with the KA ́s
commercial calendar and invest in profitable activities that generate a boost in sellout and a greater exposure of the brand in
publications and POS.
• Weekly and monthly planning and follow-up of the sell out and sell in forecast with customers (PSI).
• Shape the strategy and targets for the team of supervisors and promoters.
• P&L monitoring of assigned accounts.
*Accomplishments at HUAWEI:
• Recognition as KAM of the year 2022 for maintaining the best and most stable performance in my accounts.
• Managed to become the first brand in market share in tablet business in Hiraoka for the first time in Q4-2022.
ASUS:
- NOTEBOOK (January 2019 – May 2020).
• Management of key accounts: Plaza Vea, Totus and Paris nationwide (retail channel, hypermarkets and specialists).
• Responsible for developing business plans and ensuring sustained and profitable growth in the categories of laptops
(notebooks and gamers).
• Responsible for the monthly and annual sales goals of the assigned clients (25% of the total turnover of Asus Peru).
• Management of the commercial budget to plan and negotiate profitable activities that generate a sellout support and greater
exposure of the brand in publications and the point of sale according to the account strategy.
• P&L monitoring of assigned accounts.
• Weekly and monthly planning of the sales forecast with customers.
• Management of a team of supervisors / merchants nationwide for coverage of points of sale with greater relevance and
weight, this aligned with the strategy per customer.

Strategic planning for the launch of new products nationwide.
• Responsible for the management of the strategic business unit of TV and Audio at national level (responsible for the P&L ofthe UEN in my charge).
• Define the commercial strategy and the appropriate lineup by channel and client.
• Responsible for monitoring, establishment, compliance and support of the sales goal in my categories.
• Management and constant monitoring of the most relevant information for business decision making: sell out analysis,
competition, imports and trends.

U.S. Transnational:
• In charge of managing the categories OF kitchen and dishwasher for the Spanish market along with the Category Manager.
• Supporting the development and execution of the Marketing plan of the categories mentioned above.
• Cooperation in the development of the positioning strategy of the three brands under the categories managed.
• Defining the Lineup and sales strategy per client and channel.
• Analyzing and developing the commercial plan and quantitative objectives for 2018.

Master ́s degree in Commerce and sales

Korean Transnational:
• Nationwide management of the key accounts, Carsa and Elektra.
• In charge of developing the commercial plans and ensuring the growth of the categories Home Appliance (REF, WM y Cooking)
y Home Entertainment (TV y Audio).
• Responsible for the monthly and annual sales goals of the assigned clients (14% of LG ́s total billing).
• In charge of the total budget to negotiate and accomplish profitable activities lined up to the strategic plan of each client.
(Promotion and commercial activities in order to increase sell-out and cooperative marketing activities).
• Responsible of the P&L of the assigned accounts.
• Planning and supervising of the Weekly and Monthly sales forecast.
• Supervising of the day-to-day work of the sales promoters in the stores and point of sales.
PRODUCT MANAGER (July 2014 – August 2015).
MARKETING ANALYST (December 2013 – December 2014).

Chilean Company with operation in South America: COMMERCIAL

U.S. Transnational:
ACADEMIC INFORMATION: