Responsible for the overall operation and management of the company.

Responsible for the managemennt of companies in Turkey,Eastern Europeand Ukraine.

Responsible for the overall operation and management of the company.

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MANAGING DIRECTOR, AFRICA REGION, MOROCCO 2015 –2018
Directly report to the Ford Motor Company MEA President and Ford Otosan International Markets Director l Lead 7 Associates
In charge of: Morocco, Algeria ,Tunisia, Egypt, Ghana, Senegal, Nigeria, , Ethiopia, Ivory Coast, Guinea
► Lead business development and execution of strategic sales and marketing plans to achieve growth objectives
► Manage a budget of 120 Million Euro in the region
► Develop a multi-year growth plan that ensures sustainable profitability in a diversity of end-markets.
► Control actively aftersales operations
► Lead on the business plan - ownership of the monthly P&L with particular emphasis on cash-flow and the balance sheet;
► Manage the prospecting and development of new product lines, pricing and extensions of existing product offerings.
► Manage projects to help identify new growth platforms / opportunities in attractive market spaces and propose an actionable share
gain strategy;
► Develops negotiating strategies and positions by studying integration of new venture with company strategies and operations,
examining risks and potentials, estimating partner’s needs and goals.
► Execute operating plans that lead to the achievement of the site and product goals
► Participate all customer clinics for new mid-long term products.
Notable Achievements
✓ Launched new generation HCV series.
✓ Expanded and generated network in Morocco, Algeria, Tunisia, Egypt, Ghana, Senegal, Guinea, Ivory Coast, Burkina Faso,
Ethiopia and Nigeria between 2015-2018. for Ford Commercial Vehicle
✓ Accomplished truck CKD operations in Algeria and Nigeria
✓ Maximized +% 123 Turnover (Euro) in 2018 vs 2015
✓ Reached Market Share to % 12 in MENA region and increased dramatic growth
✓ Accelerated the Credit line + % 90 in the whole region
✓ Reduced dramatically DSO from 120 to 45 days
✓ Achieved 13% operational margin in Africa region in 3 years period.
Awards
✓ Won the “Logistics Truck of the Year” prize in Logitrans Fair, Istanbul.
✓ Gained great success by being the First HCV manufacturer in Turkey who competed in ITOY (International Truck of The Year) with
new tractor series) and won 3rd prize in 2015 and 1st prize in 2018.


MARKETING & BUSINESS DEVELOPMENT MANAGER, ISTANBUL 2011-2015
Directly report to the General Manager Assistant and Director of Turkey and International Markets l Lead 6 Associates.
Manage a budget of 150 Million Euro in the region
► Lead the Business Development activities in EMEA, RUSSIA, CIS, drive increased revenue while meeting company objectives.
► Manage distributor search and assignment process in Turkey & EMEA Region.
► Oversee all sales, after-sales , used vehicle and marketing activities of the distributors with my team in Istanbul.
► Develop and initiate sales plan for tooling sales to meet company objectives, including revenue and profitability requirements.
► Perform contract review prior to accepting new work orders.
► Pioneer sales process by building relationships, qualifying potential customers and working potential sales.
► Implement an action-focused Sales Operating Plan to meet defined goals, while grooming existing sales capability
► Perform market analysis and present opportunities in the market
► Prepare and negotiate pricings of products with distributors and negotiate trade terms
► Guide marketing team to provide key inputs on promotions and to implement marketing programs that create profitable business
growth
► Set the product price, sales budget /financing effectively, prioritizing initiatives based on the business strategy and demands.
Notable Achievements
✓ Managed a team who generated new commercial vehicle business in Turkey and EMEA from A to Z.
✓ Assigned 26 new dealers all around Turkey and constructed new 4S points with new corporate identity.
✓ Boosted 8 points market share increase from 20% in 2011 to 28% in 2017 in Turkey.
✓ Executed Fleet Management System with project suppliers Mobiliz and Vodafone named as a brand “Filobil” as M2M project in
HCV sector. Filobil won Global Telecom Innovation Award in UK in 2014. This system provides logistics companies to manage and
control their fleets efficiently.
✓ Composition of value added services like service packages, extended warranty, insurance, road side assistance, on-site
maintenance and mobile service in Turkey and in various countries.
✓ Created, designed and managed Buyback, Rental , Leasing, Insurance and Used Vehicle activities in Turkey, in Africa and in other
different countries from scratch with my team.
Completed successfully launch and execution period of
► Ford Commercial Vehicles with a brand house study in Turkey and in Central & East Europe, Russia, CIS and MEA with new
corporate identity and organizational structure.
► Stock financing system for brand new and used vehicles in various countries.
► Ford Finance in various countries.
► Flat rate system for financing of downstream activities in selected countries.
►

MARKETING MANAGER 2002-2011
Directly report to the General Manager Assistant l Lead 7 Associates
► Execute all MARCOM plan, and corporate communication activities across TURKEY and EMEA, UK, ASIA and CIS.
► Make and support proposals for marketing strategies.
► Take responsibility for Global customer and guide team members to develop their capabilities.
► Conduct customer research, analyzing market conditions, trends and competitors situation.
► Analyze the market, especially high performance films in order to understand the current market, identify new market opportunities
and identify market requirements for current and future products and identify market changes.
► Monitor dealer developments and recognize important developments and the influence of them on the organization.
► Visit customers such as car producers and architects and proposing the values and solution with our products.
► Develop a company-wide plan to push products, work with all departments for its execution and arrange product pricing.
► Follow-up marketing trends and make reports.
BMC SAN.ve TİC.A.Ş, Izmir – Turkey 1996 - 2011
MARKETING MANAGER 2002-2011
MARKETING & BUSINESS DEVELOPMENT MANAGER, ISTANBUL 2011-2015

► Conduct sales financing, sales planning and business development plans.
Notable Achievements
✓ Led a marketing team who achieved to be the market leader consequent 10 years in commercial vehicles and bus segments in
Turkey.
✓ Conceived and introduced several products which have the highest market share in market with a contribution of $100 M+ sales.
✓ Managed marketing team who generated $123 M brand value in fifteen years, and drove 37th among 500 companies in 2009.
“The Most Valuable Brands of Turkey Research” was made by Brand Finance.
✓ Oversaw all marketing and product development activities of 9m./12m./18m. city buses, minibuses, various 25/27/31 seated
minibuses’ and school buses.
✓ Strengthened all marketing and product development activities of all commercial vehicles.
✓ Rallied all marketing activities of defense industry products.
✓ Overhauled Turkey’s first 9m.city bus according to customer’s needs. And this 9m. bus became a market leader and trend setter.
All other bus manufacturers were followers.
✓ Customized Turkey’s first 12m. CNG bus and became a market leader.
✓ Improved Turkey’s first light truck and became a trend setter and market leader.
✓ Developed Turkey’s only right handed bus and truck models which was sold to various export markets like UK ,Ireland, Malaysia,
Taiwan etc. with the team.
✓ Participated a team of who made a production cooperation agreement with JAC Motor Company who is the 2nd biggest CV
manufacturer in China, to produce and sell various light commercial vehicle models.


PRODUCT SPECIALIST 1996-2002
► Engage in conversation with clients to fully understand their needs and manage expectations.
► Assist clients in identifying the right vehicle to fulfill their wants and needs.
► Continuously develop product and sales acumen to become the vehicle expert. Strong know-how of product offerings, optional
packages, and the latest technologies.
► Follow up daily on all sales leads from a variety of sources using the dealership's Customer Relationship Management System
(CRM).