• Developed and maintained 100+ BI dashboards (Power BI, Looker) for real-time tracking of user activity, payment metrics, and retention KPIs.
• Created a payment performance dashboard for checkout process monitoring, helping identify transaction bottlenecks and improve payment success rates.
• Diagnosed retention drops linked to login flow issues; recommended fixes that increased onboarding conversion by 7%.
• Collaborated with engineers and product managers to ensure consistent payment data pipelines across platforms (iOS, Android, Web).
• 开发和维护 100+ BI 仪表板（Power BI、Looker），用于实时跟踪用户活动、支付指标和保留 KPI。
• 创建了用于结账流程监控的支付绩效仪表板，帮助识别交易瓶颈并提高支付成功率。
• 诊断出与登录流问题相关的保留率下降;建议的修复程序，将入门转化率提高了 7%。
• 与工程师和产品经理合作，确保跨平台（iOS、Android、Web）的支付数据管道保持一致。

• Built revenue & LTV dashboards to support international product launches, including monitoring payment conversion and checkout flow performance.
• Designed and analyzed A/B tests for monetization features, leading to a 6% improvement in purchase engagement rates.
• Provided weekly KPI reports to guide campaign budget allocation.
• 构建收入和 LTV 仪表板以支持国际产品发布，包括监控支付转化和结账流程绩效。
• 设计和分析了货币化功能的 A/B 测试，使购买参与率提高了 6%。
• 提供每周 KPI 报告以指导活动预算分配。

• Conducted customer segmentation and behavioral analysis to guide market entry strategies.
• Delivered reports on software/hardware adoption trends for APAC retail and entertainment sectors.
• 进行客户细分和行为分析，指导市场进入策略。
• 提供有关亚太地区零售和娱乐行业软件/硬件采用趋势的报告。